• To provide fundamental knowledge of retailing concepts and operations.
• To develop skills in merchandise planning and inventory management.
• To understand consumer behavior in retail environments.
• To build competencies in store layout, visual merchandising, and sales strategies.
• To introduce modern retail technologies and e-commerce practices.

After completing the course, learners will be able to:
1. Explain the structure and functions of the retail industry.
2. Apply principles of merchandise planning and buying.
3. Analyze consumer behavior and its impact on retail decisions.
4. Design effective store layouts and visual merchandising displays.
5. Manage inventory and pricing strategies in retail operations.
6. Utilize digital tools and e-commerce concepts in retailing.

Module 1: Introduction to Retailing

• Definition, scope, and evolution of retailing
• Types of retail formats (supermarkets, malls, e-retailing)
• Retail supply chain overview
• Role of retailers in the economy

Module 2: Consumer Behavior in Retail

• Buying behavior and decision-making process
• Factors influencing consumer choices
• Customer segmentation and targeting
• Customer relationship management (CRM)

Module 3: Merchandise Management

• Merchandise planning and budgeting
• Product assortment strategies
• Buying process and vendor selection
• Pricing strategies and markdown management

Module 4: Store Operations & Visual Merchandising

• Store layout design (grid, free-flow, loop layouts)
• Visual merchandising techniques (displays, lighting, signage)
• Store operations and customer service
• Retail sales techniques

Module 5: Retail Technology & E-Commerce

• Introduction to retail information systems
• Point of Sale (POS) systems
• Inventory control systems
• E-commerce and omnichannel retailing
• Digital marketing in retail

Project