Duration: 6 Months
• To introduce the concepts and practices of international business.
• To develop an understanding of global trade, markets, and business environments.
• To enhance skills in managing cross-border operations and strategies.
• To build awareness of cultural, legal, and economic differences in global markets.
• To prepare learners for careers in multinational and export-import businesses.
After completing the course, learners will be able to:
1. Explain the fundamentals and scope of international business.
2. Analyze global business environments (economic, political, legal, cultural).
3. Evaluate international market entry strategies.
4. Understand international trade regulations and documentation.
5. Apply cross-cultural management principles in global business.
6. Demonstrate basic knowledge of international marketing and finance.
Module 1: Introduction to International Business
• Definition, nature, and scope of international business
• Globalization and its impact
• Differences between domestic and international business
• Role of multinational corporations (MNCs)
Module 2: Global Business Environment
• Economic environment (GDP, inflation, exchange rates)
• Political and legal systems
• Trade barriers and agreements (WTO basics)
• Cultural environment and its impact on business
Module 3: International Trade & Market Entry Strategies
• Theories of international trade
• Exporting, licensing, franchising, joint ventures, FDI
• Market selection and entry strategy decisions
• Risk analysis in international markets
Module 4: International Marketing & Operations
• Global marketing strategies (standardization vs adaptation)
• Product, pricing, promotion, and distribution strategies
• Supply chain and logistics in international business
• E-commerce in global markets
Module 5: Cross-Cultural Management & International Finance
• Cultural differences and communication
• Managing international teams
• Basics of foreign exchange and exchange rate systems
• International financial institutions (IMF, World Bank)
• Risk management in international finance
