• To develop a strong understanding of business analysis concepts, tools, and techniques
• To enable learners to identify business needs and propose effective solutions
• To build skills in data analysis, decision-making, and problem-solving
• To enhance understanding of stakeholder management and business processes
• To prepare learners for roles such as Business Analyst, Project Coordinator, or Management Trainee

Upon completion of the course, learners will be able to:
• Analyse business environments using strategic tools (e.g., PESTLE, SWOT)
• Identify business problems and recommend appropriate solutions
• Apply data analysis techniques to support decision-making
• Evaluate business processes and suggest improvements
• Communicate effectively with stakeholders and present business insights

Module 1: Introduction to Business Analysis

• Definition and role of Business Analysis
• Responsibilities of a Business Analyst
• Types of business analysis (strategic, operational, IT-based)
• Overview of business environments (internal and external)
• Introduction to decision-making in organizations

Module 2: Business Environment and Strategic Analysis

• PESTLE Analysis (Political, Economic, Social, Technological, Legal, Environmental)
• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
• Porter’s Five Forces Model
• Competitive analysis and market research
• Globalization and its impact on business decisions

Module 3: Data Analysis and Decision-Making

• Types of data: qualitative and quantitative
• Data collection methods (primary and secondary)
• Introduction to data analysis tools (Excel basics, charts, dashboards)
• Key performance indicators (KPIs)
• Using data for forecasting and business decisions

Module 4: Business Process Analysis and Improvement

• Business process mapping and modeling (flowcharts, diagrams)
• Identifying inefficiencies and bottlenecks
• Process improvement techniques (Lean, Six Sigma basics)
• Change management principles
• Case studies on process improvement

Module 5: Stakeholder Management and Communication

• Identifying and analysing stakeholders
• Stakeholder engagement strategies
• Communication techniques for business analysts
• Report writing and presentation skills
• Business proposals and documentation (BRD – Business Requirements Document)

Project