The Marketing Management & Sales Management Programme aims to:
1. Develop advanced knowledge of marketing strategies and sales operations.
2. Enhance skills in market research and data analysis.
3. Build competence in digital marketing and brand management.
4. Improve sales planning and customer relationship management skills.
5. Strengthen leadership and decision-making abilities in marketing roles.
6. Prepare learners for professional careers in the marketing and sales industries.

Upon successful completion of the programme, learners will be able to:

1. Develop effective marketing strategies.

2. Conduct market research and analyze customer data.

3. Manage branding and promotional activities.

4. Plan and execute sales strategies.

5. Apply digital marketing tools and platforms.

6. Build and maintain customer relationships.

7. Monitor marketing and sales performance.

8. Complete marketing and sales management projects independently.

Module 1: Principles of Marketing Management

• Marketing Environment Analysis
• Marketing Strategy Development
• Marketing Planning Process
• Product Development
• Pricing Strategies
• Distribution Channels
• Market Positioning
• Marketing Ethics

Module 2: Sales Management

• Sales Planning
• Sales Team Management
• Sales Targets
• Sales Performance Monitoring
• Sales Territory Management
• Sales Motivation
• Sales Reporting
• Sales Leadership

Module 3: Consumer Behavior and Market Analytics

• Consumer Decision Processes
• Market Segmentation Strategies
• Data Analysis Techniques
• Customer Insights
• Market Forecasting
• Customer Satisfaction Analysis
• Customer Retention Strategies
• Trend Analysis

Module 4: Digital Marketing and E-Commerce

• Digital Marketing Strategies
• Search Engine Optimization (SEO) Basics
• Social Media Marketing
• Email Marketing
• Content Marketing
• Online Advertising
• E-commerce Platforms
• Digital Campaign Monitoring

Module 5: Branding and Product Management

• Brand Development
• Brand Positioning
• Product Lifecycle Management
• Product Portfolio Management
• Packaging Strategies
• Brand Communication
• Product Innovation
• Brand Evaluation

Module 6: Advertising and Promotion Management

• Advertising Planning
• Media Selection
• Campaign Management
• Promotional Strategies
• Public Relations
• Event Marketing
• Advertising Budgeting
• Campaign Evaluation

Module 7: Customer Relationship Management (CRM)

• CRM Concepts
• Customer Data Management
• Customer Retention Strategies
• Loyalty Programs
• Customer Communication
• Complaint Handling
• Service Quality Monitoring
• CRM Software Systems

Module 8: Strategic Marketing and Sales Planning

• Strategic Marketing Planning
• Sales Strategy Development
• Marketing Performance Measurement
• Competitive Analysis
• Market Expansion Strategies
• Risk Management
• Resource Allocation
• Strategic Reporting

Final Project